Ben McCoy
Copywriter | New York City
I moved to New York over a decade ago and quickly learned the city doesn’t nickel and dime you. It quarters and dollars you. With no job, no network, and a cost of living that was no joke, I got very good at finding my own way in. And people started paying me to stick around.
From Broadway to beer to baby detergent, more than 100 brands have said yes to my silly, crazy, audacious, pull-on-your-heartstrings ideas. With talented teams, we brought them to screens, monuments, and even fortune cookies.
When I’m not writing ads or singing at Carnegie Hall, I’m mentoring younger creatives or chasing improbable side projects.
You can find my words in scripts, supermarkets, video games, and occasionally in person—just say hi.
Select Recognition
- Shorty Awards Silver Distinction in Comedy Video
- Clio Awards Shortlisted
- Gold Side Show Performance Art
- Silver Telly Immersive and Mixed Reality
- National Medal of Fine Arts Motif Award
- YouTube Silver Creator Award
- Best of Manhattan Small Business Community Marketing Excellence
- McCann Truth Seekers 1st Place
Guest Lectures
- Bowie State University
Campaigns · March 24, 2026 - University of Nevada Las Vegas
Writing Ads for TV and Radio · March 31, 2025
Writing Ads for TV and Radio · March 18, 2024 - Brooklyn College
Writing Ads for TV and Radio · October 18, 2023 - Kean University
Copywriting Skills for Art Directors · September 21, 2023